This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.
Product details
- Hardback | 300 pages
- 156 x 230 x 14mm | 528g
- 01 Jul 1994
- Emerald Publishing Limited
- JAI Press Inc.
- Bingley, United States
- English
- 1559383879
- 9781559383875
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